This week, keep developing your work and you should have at least 3 different sketches up to this point and since this is your third week or working for 2 hours per week I expect to see more in-depth sketches. (re-read past Foundations posts to make sure you understand the assignment) I will give you feedback when I receive your sketches, please develop your ideas keeping the feedback in mind.
Some specific areas to focus on this week:
Choose at least two different fonts that you could use to include in your ad. We can NOT cut and paste them on to the finish if you print them out, but we could trace them on to the page so consider that. Sloppy handwritten text will not be acceptable.
Think about including the following elements in your ad:
A headline which can be a short sentence or even a few words that grab the reader's attention and make them want to read the ad.
Illustration should not be of any property that you do not own (Batman, Hello Kitty etc...) but can be inspired by or based on.
Body copy- information about the business. <aybe something like "Come to Acme Hardware for..."
White space- it is important for the ad not to look cluttered so consider leaving open areas to help guide the viewer's eye and make it easy to read.
Signature- name, address, email, website telling the reader where to find the business. We will get more in-depth with the specific information as soon as I hear back from the Gazette with deadline information. Please make sure you leave space for this information in the meantime. It often can be on the bottom of the page, most likely smaller than your headline.
Final tip: If you like the business logo, keep in mind you can trace it and do not have to hand draw it. No tracing or copying other people's artwork though.
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