Wednesday, March 18, 2020

DESIGN and ADVANCED ART CLASSES- please comment here after reading the link below and this entry

I hope you are all doing well with these unusual circumstances!  I am going to list everyone's business that you have been assigned for Create An Ad 2020.  The deadline will be adjusted depending on when we return to school so don't worry about that.   Please carefully read the post below titled ALL STUDENTS PLEASE READ CAREFULLY

Let's begin by brainstorming ideas for your business. I am asking that you spend about 2 hours generating ideas and thumbnails sketches. (no full sized ones yet) I believe this most important part of this assignment is to make it FUN, not BORING.  There are many new businesses added to the mix this year and whichever one you are assigned is the one you have to keep. (there is no trading, sorry)

Think about your favorite advertisements which you are inundated with constantly.  Maybe it is funny, it could be weird, features a mascot or character etc...

A great example is Geico.  Car insurance sounds really boring and expensive, I initially would not be excited to get an insurance business, but... look at this character who actually makes the ads funny and stand out in your mind.  Brilliant idea to use this character coupled with humor:

https://images.search.yahoo.com/yhs/search;_ylt=AwrC3OvKQHJeQ1EA9jAPxQt.;_ylu=X3oDMTB0N2Noc21lBGNvbG8DYmYxBHBvcwMxBHZ0aWQDBHNlYwNwaXZz?p=geico+ad&type=RVMC_80801240&hspart=Lkry&hsimp=yhs-SF01&param1=mT_FQUFLaANmE8X_M_UhhKTITWT5zt_XRUepV2iQXDsbk2giaCzAYT4KW2Pj7PIxjx2xzh-r17DKOSOQL-UDTEhXyVozf8-D7QrIwPed4ie9TT1Z6AExlH1SLOURa_B72hghQEOxclagOkr1PnDa7y1iYxO3jIm3h7Lk8IOEB1eMTPsiqCaqk-KgoH0R1G1oJIh5JJgghRrflPFo49rXQwK4ZslAutqg2ZflBvrGZ0dEsykJxUX0N9MzqqzmLA%2C%2C&ei=UTF-8&fr=yhs-Lkry-SF01&guce_referrer=aHR0cHM6Ly9zZWFyY2gueWFob28uY29tL3locy9zZWFyY2g_aHNwYXJ0PUxrcnkmaHNpbXA9eWhzLVNGMDEmdHlwZT1SVk1DXzgwODAxMjQwJm9idDlicGR5ZWQ9MCZwPWdlaWNvK2FkJnBhcmFtMT1tVF9GUVVGTGFBTm1FOFhfTV9VaGhLVElUV1Q1enRfWFJVZXBWMmlRWERzYmsyZ2lhQ3pBWVQ0S1cyUGo3UEl4angyeHpoLXIxN0RLT1NPUUwtVURURWhYeVZvemY4LUQ3UXJJd1BlZDRpZTlUVDFaNkFFeGxIMVNMT1VSYV9CNzJoZ2hRRU94Y2xhZ09rcjFQbkRhN3kxaVl4TzNqSW0zaDdMazhJT0VCMWVNVFBzaXFDYXFrLUtnb0gwUjFHMW9KSWg1SkpnZ2hScmZsUEZvNDlyWFF3SzRac2xBdXRxZzJaZmxCdnJHWjBkRXN5a0p4VVgwTjlNenFxem1MQSUyYyUyYw&guce_referrer_sig=AQAAAMZsZJ6VMs5IBclipCcoCUtPjdDbbuslriFKZip563L4LwOWusc26Rlz6bwGL4g-_uSeIsMaE9rNz8pohuuBOP9W3BHj9NC478SvCPvxXE_e52pnWsuQzgEOa5TTdkPAOo3PkgJKcur9oOVujrw_qjumkdqJ-ePWv6eTNmxCGTuD&_guc_consent_skip=1584546046

When I was in high school (yes, a long time ago) I did Create An Ad and found it extremely boring until I decided I was going to find a way to incorporate super heroes into it.  Suddenly I was excited about it because I incorporated things that I enjoyed into the ad.  Do the same thing!  If you get a bank, don't feel trapped into drawing a Bank OR money IN your imaGe.  If you like drawing dinosaurs come up with a funny headline or pun to make sense of the ad featuring them.  Most people find puppies, kittens or babies cute, if that is what you're going for then feature them in your art.

Some of these businesses will not be open with the current state of the world, but some will and others will ask you to leave a message.  Begin by calling your contact person listed below.

I recommend doing this:
Hi, my name is (insert your name), I am from Frontier Regional School and I am doing an ad for your business.  Is there anything specific you would like me to include?
They will either say, do whatever you want or they will give you specifics.  Be ready to write it down and ask questions.

You will NOT be visiting any locations but I would recommend looking at their website, social media etc...  If they do not get back to you within 48 hours we will move ahead without their feedback.
If someone is rude please let me know and I will deal with it and get back to you. (this is a very unusual case.  Most of them want you to deliver excellent work to represent them in a positive way.)

Find your info below and email me if you have questions.  Your assignment is to deliver about 2 hours worth of ideas, sketches by Friday at 11a.m.

Kevin   Northampton Volkswagon  contact: Kayla Currie  413 570 1319

Samantha M  Valley Home Improvement  contact: Steve Silberman/Ann Day 413 584 7522

Claire  Surner Heating  contact: Sue Surner suesurner@gmail.com

Sam L  Taylor Real Estate  contact: Megan Conner 413 222 9091 MConnor@taylorrealtors.net

Spencer  The Marina  contact: 802 257 7563

Victor  The Toadstool   contact: 603 352 8815 (they have 3 locations but you will only include the Keene, NH one)

Anna Valley Motorsports contact: Jerry Randall 413 584 7303

4 comments:

  1. I understand this. Would I send you the sketches and ideas via e-mail?

    ReplyDelete
    Replies
    1. Yes, please read both posts carefully for instructions

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