http://changingminds.org/disciplines/communication/color_effect.htmPlease read this and choose two popular establishments (not McDonalds) and identify why they use the colors that they do to "brand" their business. After reading this, what colors do you think mak sense to use in your assignment?
Please respond before Monday morning
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coca cola uses red as their brand color because red makes people think of boldness energy and strength which are all things they want people to think they will get out of drinking their product to refresh. Ikea uses blue and yellow. Yellow to draw people in and blue to show their professionalism and reliability in their product. I would use colors like black and red for my logo because they represent power, strength anger danger and boldness which are all staples of what I am trying to represent: a punk band.
ReplyDeleteDunkin donuts colors are orange meaning low cost and purple meaning power.
ReplyDeleteHollisters colors are brown meaning confident and red meaning determination.
The colors I chose for my ski team were blue meaning honor, grey meaning serious, pink meaning nurture and black meaning power and strength.
AKI
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ReplyDeleteShell the gas company's colors are red and yellow. Red can express *speed* for time or your car. *Socialism* can be another meaning due to the fact that if you need assistance you will get it. Yellow can easily *grab your attention* on the highway as you drive by. It can express *hunger* and can be good for the continence stores business.
ReplyDeleteThe delivery company UPS has the colors gold and brown. Gold is the color of *wealth* and *riches*. The color that is relative to gold can be brown or yellow. Brown is the color of *reassurance*, *confidence*, and *reliability*. The two color combinations of brown and gold can express that the company is *reliable* to deliver your *wealth* and *riches* *confidently* to whoever you desire.
For my logo I am recreating the logo for the Maple Leaves hockey team. My colors will be black for *power* and *strength*, Red for *determination* and *passion*, Blue for *professionalism* and *Winter* (due to the placement of the season) and White for *ice*, *cold* send *cleanses*. White and Blue also and their colors on their jersey so they fit on well.